SpideringOut.com

Spidering out is the process of developing a network of websites,
articles, and both paid and free internet advertisements.

Spidering out allows a company to expand in almost any
direction to generate traffic, leads and ultimately sales.
These is a growing trend for ad campaigns that are built around a website.
For Example: KIA has a new ad campaign "Auto Bill of Right's" centered around the consumers "right" to purchase an inexpensive vehicle at a great price.
The website attached to this ad campaign is www.autobillofrights.com

Spidering out is the term that describes what is being done across the internet in an attempt to give consumers exactly what they are looking for on the internet.

Google has put the power in the hands of the people to decide what is the best website for each keyword on the internet, the goal of spidering out is to "own" a list of keywords related to your product or service.